Southeast Directional Drilling’s Vice President of Research and Development, John Heieie, became involved in the drilling industry in 1998. The inception of his drilling career began at Ozzies where he specialized in hydraulic repairs. After Ozzies closed their doors, Heieie continued in the repairs department at SEDD, and designed unique equipment for specific jobs. To Heieie, one of the main things that differentiates SEDD from other drilling companies is the level of dedication that comes from the employees. He believes that “our employees will go the extra mile to get the job done.” Through his years of working at SEDD, Heieie’s favorite aspect of working for SEDD is that every day continues to be different.